What is Socios.com? The company Barça has sold 24.5% of 'Barça Studios' to

FC Barcelona president Joan Laporta has announced the sale of 25% of Barça Studios to Socios.com
The club is authorized to sell up to 49%

Barcelona have activated their third economic lever. Chiliz, the owner of blockchain-based fan rewards platform Socios.com, has invested $100 million in FC Barcelona's non-fungible tokens (NFTs) and metaverse efforts. The Gzira, Malta-based company, whose blockchain network focuses on sports applications, acquired a 24.5% stake in Barca Studios, the Spanish soccer giant's digital-content creation arm. The company works with several top European clubs, including Manchester City, Roma, Milan, Juventus, Galatasaray, PSG and Atlético de Madrid.

According to 'Business Insider', a total of 60 teams around the world partner with it and 1.2 million people use its app. 'Socios.com' is a part of the Mediarex Group, a global sports and entertainment organization founded in 2006.

The platform allows fans to purchase a club's token and have a chance of winning VIP experiences. The clubs are looking to take advantage of their global fan bases by seeking sources of revenue beyond ticket and merchandise sales. They are increasingly exploring digital rewards and engagement through the blockchain-based services provided by firms like Socios.

Socios intends to add impetus to Barcelona's Web3-related plans, including new products and features for the club's digital ecosystem. With multiple European headquarters in Madrid, Switzerland and Malta, along with offices in Istanbul, Miami, Lyon, South Korea, Brazil and London, the Chiliz / Socios team has over 220 employees and a roster of over 120 partners in 27 countries.

Alex Dreyfus, CEO of Socios told 'Business Insider': "Building loyalty and monetizing their millions of global fans is going to be essential for large sports organizations in the coming years, as is their ability to create new sources of digital income, since traditional channels are already very saturated and the margin for growth is very small."

With this third economic lever, Barça receives a new economic boost to be able to clean up its accounts, register new signings and reinforce its strategy in terms of the metaverse and the digital world.

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