Could this be one of the reasons why Barca are looking to bring Lionel Messi back in 2023?

Shirt sales per football club 2021

For the first time ever, Cristiano Ronaldo has been pipped by rival Lionel Messi for the most number of club shirts sold in the world.

Ronaldo, 37, returned to Manchester United from Juventus 12 years after departing for Real Madrid. Messi linked up with Paris Saint-Germain on a free transfer to end his love affair at Barcelona(because of financial issues of the club).

In September 2021, Ronaldo was well ahead of the 35-year-old in shirt sales having amassed £187.1million - nearly double Messi's £103.8m.

But the six-time Ballon d'Or winner has since overtaken the ex-Sporting Lisbon ace, with PSG shifting over a million 'Messi 30' jerseys. 60% of PSG's sales are attributed to Messi. Over a million shirts sold.

PSG's chief partnerships officer Marc Armstrong: "PSG have made around £600m in revenue from bringing Messi to Parc des Princes." That isn't just shirt sales, it's the total sponsorship value including many deals.

As for shirt sales, PSG have made a profit of 10 million euros. That is because the club gets around 15% of the profit margin on shirt sales. But it's the overall associated revenue that goes up. And Barca need a lot of that revenue.

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